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I am a Watch, and this is My Story

Strange fascination, fascinating me

Changes are taking the pace

I’m going through


Oh, look out you rock ‘n rollers


…I said that time may change me

But I can’t trace time!

                               – David Bowie (1947 – 2016)


As I lie ensconced in the closet, with this song playing outside the room, I reminisce as I changed the TIME moving two needles to and fro. And in the same stride, TIME changed for me.


Ah, the Irony! By the way, I am a Watch.


People say (millennials, especially) that I have become an old antiquated accessory which is not-much-of-use today because of the cooler gadgets that have come to live. Yes, they talk of the same Smartphone which is lauded for being Jack of all trades, including my expertise – Timekeeping.


I was not always like this, though! 

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The Smartphone Generation: Life within a 5 Inch Screen




Haaave you met, Bill?

Bill is a great guy.

Bill records a concert he goes to, for his friends. He is always the first one to like a friend’s post on social media. He is always a call/text away. Be it in his deep slumber of sleep, while he is driving, or in the middle of a family outing. He always keeps looking for the next best smartphone or an update on his current one.

Basically, Bill is always on his phone. For everyone’s good, of course.

Bill is SMART.

Be like Bill.


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Into the (Connected) Future!

Old Macdonald had a farm E-I-E-I-O,

And on his farm he had a cow E-I-E-I-O


E-I-E-I-O, E-I-E-I-O


8:00 AM


In my deep slumber, I could hear the good old rhyme, buzzing as my alarm tune. Wait! Did I just say (or think, whatever), alarm? My eyes shut open with the mere thought. Within a minute, the curtains of the room were partially pulled up letting soft sunlight into the room. Just the right amount for my liking. As my eyes opened, the alarm stopped followed by an ever-enthusiastic – Good Morning, Preksha!


I picked up the smart-flask next to my bed to sip in freshly brewed hot coffee first thing in the morning. Between the sips, I couldn’t help but appreciate the ease in our lives. Courtesy, technology. My wrist gently buzzed to intimate that the geyser was at work to prepare for my shower.


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What does the Watch say?

If a watch could speak, it won’t just talk to you and tell the time; but also to the rest of the world and tell them who you are. Through the office meetings and the morning jogs and those evening parties, you aren’t just donning a timepiece, but rather your identity on your wrist.

So, ever wondered what your watch tells about you?

We tried figuring out the attributes related to watch designs; or might we say – ‘watch-faces’ in a smart connected world. It’s a compilation made in jest, and should be taken with a pinch of salt. Or sugar. However you like your lemonade!


The Adventurer

The explorers who are constantly on the move, in quest of discovering new places, people, cultures and ways of life. They are the ones for whom life does not start till the going doesn’t get tough enough. With zilch respect for the boundaries, physical or psychological, they move freely across the terrains of this beautiful planet.



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World leaders and their timepieces

If there is one thing, we wouldn’t mind our global leaders to have a difference of opinions on, it is their personal taste in things. And what better way to define such tastes, than observing the kind of wrist watches they all don. So, while David Cameron believes that ‘Gentlemen don’t wear jewellery’, his counterparts from  other parts of the world, well,  visibly disagree. Irrespective of their political agenda being populist  or development focussed (or plain non-existent), most of them draw consensus on the fact that a wristwatch, however subdued or exorbitant, makes a statement.

From Mahatma Gandhi’s humble pocket watch to Nelson Mandela’s Tissot, this piece of personal accessory never goes unnoticed. For the love of watches, we tried to delve into timepieces our leaders wear while they are busy changing the world for better times.


Narendra Modi, Prime Minister of India


Our very own Mr. Prime Minister, whose rags to riches story is an inspiration to many, relies on American Watchmaker Movado for time keeping. One of the most popular and influential Indians of all times and arguably the most stylish among the existing ones, he wears his style on his sleeves ( literally).



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Brief history of Time (Pieces)

Wristwatches have now become a fashion statement for people around the globe. From the likes of analog watches to digital watches and now smartwatch, the market has been dominated by a number of players making it big. People are willing to spend thousands of rupees to buy the desired time piece for their wrist.

But, how did it all happen? How did watch come into existence? When did people start wearing them? There are a number of questions that may force us to think of its history. In this blog we share with you a brief history of watches.

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